Meta AdsLead Genaration
Uniquest Study Abroad Consultations
Uniquest Consultations is an education consulting service that supports students who are planning to study abroad. The company helps students explore suitable university options, receive application guidance, and move through the international admissions process with confidence. Their goal is to make the study abroad journey clearer, easier, and more accessible for students looking for global education opportunities.
CategoryEducation Marketing
Partnership Duration6 Month
DeliverablesMeta Ads, Lead Genaration
850+ Student applications generated
+45% Increase in conversion rate
3.2x Engagement rate achieved
01 / The Challenge
Understanding the Problem
The client was receiving strong initial interest from students, but website traffic was not converting into actual student applications at the expected rate. They needed a stronger digital funnel that could guide potential students from awareness to inquiry and from inquiry to application more effectively.
02 / The Solution
Our Growth Strategy
- 01Analyzed the full student inquiry journey to identify where potential applicants were dropping off before completing the application process.
- 02Improved the landing page structure, messaging, call-to-action placement, and content flow to make it easier for students to take action.
- 03Created retargeting campaigns to re-engage students who had already visited the website or shown interest but had not yet submitted an application.
- 04Set up proper conversion tracking to measure student inquiries, applications, and campaign performance more accurately.
- 05Scaled the best-performing campaigns, audiences, and landing page variations to increase student applications while maintaining campaign efficiency.
03 / The Impact
Key Results & Business Growth
- ✓Generated over 850+ student applications.
- ✓Increased the overall conversion rate by 45%.
- ✓Achieved a 3.2x engagement rate across campaign activities.
- ✓Improved the student journey from first visit to completed application.
- ✓Built a stronger performance marketing funnel for long-term student acquisition.
2 spots available
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